Expanding Europe’s Leading Australian and New Zealand Film Festival
CLIENT: Down Under Film Festival
Challenge
Scaling Operations, Expanding Reach and Growing Revenues
Under new management, the Down Under Film Festival aimed to expand into more cities but lacked the necessary infrastructure. With only a small social media following and a website without a CRM, the festival needed to scale its operations, attract more film submissions, and boost ticket sales.
Approach
Elevating Reach and Impact through strategic growth and engagement campaigns
We developed a long-term business development strategy, implementing best practice tools and customer acquisition funnels to drive sponsorships, increase film submissions, and boost ticket sales. A comprehensive content strategy for Instagram and LinkedIn was designed to be scalable and manageable by festival volunteers. We also optimised the website, conducted sponsor outreach, managed event operations, and promoted ticket sales.
Impact
Boosting Film Submissions, Engagement, Sponsorships and Ticket Sales
The festival experienced a significant rise in film submissions, social media followers, and ticket sales. Our strategic approach to business development and digital engagement helped position the festival for future growth and wider audience reach across multiple cities.
Service
- Business development
- Marketing and sales workshops
- Logo design
- New CRM
- Sales/Sponsorship pipeline
- Website optimisation
- SEO audit
- Event marketing and management
- PR
- Video editing
- Content strategy
- Linkedin growth hacking
- Social media campaigns
- Grant applications
Digital Flow
- Squarespace
- Asana
- Ahref
- MailChimp
- GSuite
- Canva
- Figma
- DaVinci Resolve
- Adobe Premiere Pro
About Down Under Film Festival
As the premier European festival celebrating Australian and New Zealand cinema, the Down Under Film Festival (DUFF) showcases a broad spectrum of films, from indie gems to major blockbusters, and from student and professional short films to captivating documentaries. The program’s foundation is built on diversity, with a particular emphasis on stories from First Nations and Māori voices.
