


Pineblue sought to re-open a renovated “aparthotel” with additional new villas under the new name and company, “Pineblue Villas,” positioning it as a contactless, hotel-serviced apartment experience. They needed to translate their vision into a cohesive brand identity and digital infrastructure, ensuring a seamless booking process and a modern guest experience.
We partnered with Pineblue Villas to bring their vision to life by developing comprehensive new branding, including a logo, brand guidelines, and an engaging brand story. Our efforts encompassed social media strategies, editorial plans, visual guidelines, and video templates to maintain a consistent brand presence. We designed a website tailored to their contactless concept, integrating it with a third-party booking system and wireless key service for effortless digital check-ins and keyless entry. This ensured guests experienced a smooth, contactless process from booking to arrival.
Impact
Our collaboration brought Pineblue Villas’ brand and digital presence to fruition, generating awareness and interest at both local and national levels. The tailored website and integrated booking system supported their vision of contactless service, while comprehensive branding and strategic social media plans boosted visibility and engagement, establishing a strong foundation for future growth and seamless guest experiences.