gnarles media

Pineblue Villas: Branding and Website for a Coastal Aparthotel

CLIENT: Pineblue Villas

Challenge

Establishing a New Brand and Digital Experience for Pineblue Villas

Pineblue sought to re-open a renovated “aparthotel” with additional new villas under the new name and company, “Pineblue Villas,” positioning it as a contactless, hotel-serviced apartment experience. They needed to translate their vision into a cohesive brand identity and digital infrastructure, ensuring a seamless booking process and a modern guest experience.

Approach

Developing a Comprehensive Brand, Digital Strategy, and Social Media Marketing for Pineblue Villas' Contactless Experience

We partnered with Pineblue Villas to bring their vision to life by developing comprehensive new branding, including a logo, brand guidelines, and an engaging brand story. Our efforts encompassed social media strategies, editorial plans, visual guidelines, and video templates to maintain a consistent brand presence. We designed a website tailored to their contactless concept, integrating it with a third-party booking system and wireless key service for effortless digital check-ins and keyless entry. This ensured guests experienced a smooth, contactless process from booking to arrival.

Impact

Building Local and National Recognition: Pineblue Villas’ Successful Brand Launch and Digital Strategy

Our collaboration brought Pineblue Villas’ brand and digital presence to fruition, generating awareness and interest at both local and national levels. The tailored website and integrated booking system supported their vision of contactless service, while comprehensive branding and strategic social media plans boosted visibility and engagement, establishing a strong foundation for future growth and seamless guest experiences.

Service

  • Rebranding and logo design 
  • Corporate identity templates
  • Marketing campaigns and strategy 
  • Website build
  • Hotel booking integration 
  • Content strategy
  • Content creation 
  • CRM and funnels 
  • SEO
  • Paid advertising 
  • PR 
  • Social media strategy

Digital Flow

  • WordPress
  • arefs
  • Canva
  • MailChimp
  • Asana
  • RoomRaccoon
  • KIWI.KI

About Pineblue Villas

Pineblue Villas is a serene retreat, located in northern Germany, set in a quiet park by the sea, featuring a historic villa, a coach house, and modern, sustainable villas. The property offers a refined and private environment, inviting guests to enjoy luxurious suites and holiday homes in an exclusive, peaceful setting.
Website

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