New Website, Brand Refresh, and Marketing Automations
CLIENT: DAIN Studios
Challenge
DAIN Studios set new goals to grow their online presence.
DAIN Studios aimed to elevate their brand with a new website and brand refresh. They set new goals to expand their visibility in the competitive data and AI consulting market. Our team was responsible for defining the roadmap, improving SEO, and integrating tools like automated funnels, push notifications, and a CRM to support their growth.
Approach
We developed mobile-first designs and implemented infrastructure upgrades.
We began with a competitor analysis and SEO audit to guide the strategy, then presented three mobile-first design concepts. We upgraded the website infrastructure and migrated over 120 blog articles for better content management. Working closely with the founders, we optimized the service pages and set up user tracking, automated reports, push notifications, and CRM integration to streamline marketing processes.
Impact
The new website improved visibility and community growth.
The new website launched successfully after six months, and the automated marketing reports quickly proved helpful, allowing the marketing team to adjust their content strategy efficiently. Within two months, SEO improvements boosted visibility. The lead magnet campaign drove strong community growth in Helsinki’s data science scene, and the website became key in DAIN’s recruitment and growth.
Service
- Analytics
- Brand Refresh
- Responsive Web
- Design
- Development
- Content
- Funnels
- Hybrid Events
- Marketing
Digital Flow
- WordPress
- ActiveCampaign
- doWow.tv
- MarketMuse
- ahref
About DAIN Studios
DAIN Studios is a consultancy specializing in data and artificial intelligence (AI) solutions. They assist businesses in defining their vision, setting strategic targets, and creating actionable plans for leveraging data and AI effectively. Their services encompass identifying data-driven opportunities, optimizing operations, and innovating products.
