Glossary

A

Accessibility

Alt Text (Alternative Text)

Alternative Text (Alt Text)

ARIA (Accessible Rich Internet Applications)

Audio description

B

Brand identity

Brand refresh

C

Captions (Subtitles)

Colour contrast (Contrast ratio)

Contrast ratio (Colour contrast)

E

Employer branding

EN 301 549

K

Keyboard navigation

L

Lead qualification

P

Personal branding

Pipeline stage

S

Subtitles (Captions)

T

Thought Leadership (Test)

Transcripts

W

WCAG (Web Content Accessibility Guidelines)