Branding & brand refresh

Branding is about clarity, confidence, and connection. A strong brand gives your team direction, helps customers understand you, and makes every decision easier.

We guide companies through a brand refresh that combines strategy and design. Workshops define values and audiences, positioning makes your brand competitive, and design updates modernise your look. The process ends with a practical brand guide in Figma that your team can use from day one.

An outdated brand costs growth. Our refresh approach rebuilds messaging, visuals, and digital touchpoints. The result is a brand that looks current, communicates better, and performs across channels.

Our branding services

Strategy, design and messaging refresh

Strong branding influences how people see you and how you communicate. As your company grows, your brand needs to adapt to new goals and audiences. A brand refresh is about making smart updates to stay relevant without losing what works.

Customers judge within seconds. If your identity feels outdated or inconsistent, trust is lost. Updating visuals, messaging, and positioning keeps your brand aligned with your business today. A brand refresh gives you clarity today and a scalable framework that supports growth across channels and formats.

Brand kick-off workshop

We start with a focused workshop to clarify values, vision, and audience. In two hours, we map what sets your brand apart and define priorities. This workshop is not about focusing on the visual details but rather about sharpening your strategy. You leave with clarity and next steps, not vague concepts.

Positioning and core values

Together we shape a positioning statement that’s easy to understand and repeat. Core values are defined so they guide both external communication and internal culture. This makes decisions easier for your team.

Visual identity update

Outdated design reduces credibility. We update logos, colors, and typography to meet current standards while keeping your essence. For example, we test new design directions directly in Figma and adjust with you in real time. We refresh logos, typography, and color schemes. The result is a visual identity that speaks clearly to your audience and is easy to hold across channels.

Brand guide

We provide a clickable brand guide in Figma with clear rules for fonts, colours, and imagery. It comes with visuals, icons, and templates that are ready to use, making updates simple whether you are working on a sales deck or a website. The guide acts as a scalable framework, giving your team tools they can apply immediately and expand as your business develops.

Messaging refresh

Clear words matter as much as visuals. We review your copy across website, social, and marketing assets. Unclear or dated phrasing is simplified; key strengths are highlighted. The outcome is consistent, trustworthy language that customers understand immediately.

Team training

In two online sessions, we show your team how to apply the new tools and templates. Everyone learns how to use the brand guide and make updates themselves. The aim is independence, not reliance.

Why it works

Positioning and design combined effectively

Implementation Support

A refresh is only useful if it’s applied consistently. We don’t stop at strategy; we create templates, playbooks, and workflows that make it easy for your team to live the brand every day.

Clarity on Your ICPs

We help you identify your ideal customer personas. You’ll know exactly who you are talking to, what matters to them, and how to reach them effectively.

Competitive Benchmarking

If you’re moving into a new market, launching a new product, or changing your business model, we guide you through the transition. Your brand stays consistent while adapting to new goals.

Fast iteration

Our method is straightforward. Workshops and iterations make sure you always know the next step. No guesswork. With Figma, adjustments are visible instantly, allowing you to review updates in real time. This allows streamlining the process so the project progresses smoothly.

Foundation for Growth

We design your brand to grow with you. Positioning, messaging, and visuals adapt as your business evolves. At the same time, your brand is future-ready, built to integrate with AI tools and automation, including prompts and content workflows, so consistency is easy to maintain across channels.

FAQs

Clear answers on branding

Do I need to know exactly what I want for my brand before starting?

Not at all. That’s what we’re here for. You don’t need a detailed plan, just an open mind and readiness to explore new possibilities. We’ll ask the right questions, guide you through every step, and help you shape a brand you’re proud to stand behind.

How do you make a brand guide future-proof?

We set up your brand to grow with your company. Messaging and visuals are built to work with AI tools and automation, making it easier to keep consistency across websites, campaigns, and new channels.

What is included in the process?

You get a brand kick-off workshop, positioning work, design updates, and a brand guide in Figma. We also train your team so the refresh becomes part of your daily work.

When is the right time for a brand refresh?

A brand refresh is useful when your business changes but your brand has not. For example, entering new markets, shifting your model, or expanding services are signs it is time to refresh.

Ready for a fresh perspective?

Let’s talk about where your brand stands and whether a refresh is right for you. It all begins with a simple conversation.