Events playbook for sales & marketing teams
Whether you’re hosting your own event, running a booth or attending a conference, events are too costly to treat as one-offs. We work with teams to turn every event into a growth engine, supporting lead generation, sales outreach, and marketing funnels. With the right framework, your team will know exactly what to do before, during, and after the event to maximise visibility, pipeline, and performance.
Why Events Should Be Part of Your Funnel
Many teams attend events without a clear strategy, missing opportunities, leads, and follow-ups. Conferences and booths can be powerful growth levers, but only when paired with a clear system. We help teams build a repeatable, collaborative playbook that aligns sales and marketing, supports business goals, and improves ROI with every event. From better preparation to better follow-up, we bring structure to the chaos.
Pre-Event Funnel Planning
We align campaign goals with your sales pipeline and design outreach, invites, and content flows before the event begins. This ensures your team enters with a clear plan to generate and track leads from day one.
Booth & Onsite Strategy
We define roles, responsibilities, and outreach prompts so your team knows exactly how to engage on site. This structure makes face-to-face time more effective and prevents missed opportunities.
Content & Social Media Coordination
We map announcements, speaker slots, and activations into a content calendar. This keeps your event activity consistent with your wider communications strategy and ensures maximum visibility.
Post-Event Follow-Up System
We set up automated lead handling, email flows, and CRM inputs to continue conversations after the event. This process increases conversion rates and reduces the risk of leads going cold.
Internal Coordination & Recap Tools
We provide templates and processes for reporting, debriefs, and team collaboration. These tools help your team capture lessons and improve efficiency with every event.
Why Work With Gnarles on Event Strategy
Built for Startup & Growth Teams
Sales + Marketing = One Strategy
Real-World Campaigns, Not Theory
Easy to Repeat and Reuse
Frequently Asked Questions
Is this just for large conferences?
No. It works just as well for local meetups, demo days, roadshows or internal showcase events.
Does this include marketing materials or just strategy?
We can provide creative direction or collaborate with your design/content teams to ensure messaging and materials support your goals.
How long before an event should we start planning?
Ideally 4–6 weeks before. But we’ve built strategies in a few days when needed. The earlier, the better.
Can this help if we only attend events, not host them?
Yes. This playbook works whether you’re a sponsor, speaker, exhibitor or just attending. We build the right approach for your role.