James
Watkins

Business
Development

About James

An experienced entrepreneur and digital marketing strategist, James has a strong background in sales, business development, events, and go-to-market execution. James specialises in early-stage product launches, growth hacking, community building, and funnel optimisation, with a passion for emerging technologies—including blockchain, Agentic AI, and event tech.
With a track record spanning industries from surfing retail to media and events, James brings a unique blend of creativity and commercial acumen. James has had many years of hands-on experience driving growth in both B2B and B2C markets, from niche communities to scalable tech solutions.

Statement

“I like to have fun when I work and hope to spread that fun to the teams I work with. After nine years of building pragmatic funnels, community campaigns and events, and with my team still grinning, I reckon I must be doing something right.”

His formula: Fun + Funnels.
Here’s what James’s stack looks like.

Core Skills

Focus Areas
  • Sales & Business Development
  • Marketing Strategy
  • Community Building
  • Events Marketing
  • Linkedin Marketing
  • Blockchain (DeFi/NFT/DEX)
Expertise
  • Sales Funnels
  • CRM & Pipeline Management
  • AI & Automations
  • Email Marketing
  • Project Management
  • Events (virtual/hybrid)
  • Live Streaming
  • Social Media Marketing
  • Paid Advertising
  • Growth Hacking
  • HR
Tech Tools
  • ActiveCampaign
  • Hubspot
  • Mailchimp
  • Klaviyo
  • SendGrid
  • Lemlist
  • AI Tools (n8n,Diaflow,Make)
  • Phantombuster
  • WordPress
  • Looker Studio
  • Google Suite
  • Notion

Let's connect