“I like to have fun when I work and hope to spread that fun to the teams I work with. After eight years of building pragmatic funnels, community campaigns and events, and with my team still grinning, I reckon I must be doing something right.”
James
Watkins
Business
Development
About James
An experienced entrepreneur and digital marketing strategist, James has a strong background in sales, business development, events, and go-to-market execution. James specialises in early-stage product launches, growth hacking, community building, and funnel optimisation, with a passion for emerging technologies—including blockchain, Agentic AI, and event tech.
With a track record spanning industries from surfing retail to media and events, James brings a unique blend of creativity and commercial acumen.
James has had many years of hands-on experience driving growth in both B2B and B2C markets, from niche communities to scalable tech solutions.
Statement
His formula: Fun + Funnels.
Here’s what James’s stack looks like.
Here’s what James’s stack looks like.
Core Skills
Focus Areas
- Sales & Business Development
- Marketing Strategy
- Linkedin Marketing
- Community Building
- Events Marketing
Expertise
- Tailored Sales Playbooks
- Sales Funnels
- CRM & Pipeline Management
- AI (marketing) Automations
- Events Management
- HR
Tech Tools
- Active Campaign
- Hubspot
- Mailchimp
- AI Tools
- Google Suite
- Custom Scripts
- Playbooks
