Pineblue Villas: Branding and Marketing for a new 5-star holiday home complex

With the Pineblue Villas, a historic villa and four holiday homes have been transformed into a unique holiday accommodation with an innovative concept that combines modern architecture and interior design with the charm of historicism.

The goal was to build a modern brand and create awareness for the now 5-star-rated holiday homes and apartments even before the opening. They needed to translate their vision into a cohesive brand identity and digital infrastructure, ensuring a seamless booking process and a modern, user friendly guest experience.

To bring the vision of Pineblue Villas to life, we developed the logo, typography, and color scheme to create a cohesive brand identity. Through additional measures, such as a coordinated PR and social media strategy, we were able to strengthen brand presence and effectively reach the sophisticated target audience.

We designed a website tailored to their contactless concept, integrating it with a third-party booking system and wireless key service for effortless digital check-ins and keyless entry. This allows guests to experience a seamless process from booking to arrival.

The development of a tailored website with an integrated booking system forms the foundation for a positive guest experience – even before their actual stay. By implementing the brand and communication strategy, the brand was successfully positioned, and customer trust was established, creating a strong foundation for future growth.

Our collaboration brought Pineblue Villas’ brand and digital presence to fruition, generating awareness and interest at both local and national levels. The tailored website and integrated booking system supported their vision of contactless service, while comprehensive branding and strategic social media plans boosted visibility and engagement, establishing a strong foundation for future growth and seamless guest experiences.

• Rebranding and logo design 
• Corporate identity templates
• Marketing campaigns and strategy 
• Website build
• Hotel booking integration 
• Content strategy
• Content creation 
• CRM and funnels 
• SEO
• Paid advertising 
• PR 
• Social media strategy

• WordPress
• arefs
• Canva
• MailChimp
• Asana
• RoomRaccoon
• KIWI.KI

Pineblue Villas is a serene retreat, located in northern Germany, set in a quiet park by the sea, featuring a historic villa, a coach house, and modern, sustainable villas. The property offers a refined and private environment, inviting guests to enjoy luxurious suites and holiday homes in an exclusive, peaceful setting.