Positioning a Driver-Centric Last-Mile Solution
CLIENT: Bettermile
Challenge
Positioning an innovative, driver-centric software solution in the highly niche market of last-mile logistics.
Bettermile, a startup in the last-mile logistics space, needed to build awareness for their data-driven solution. Their driver-centric approach was new to the market, and the challenge was to effectively communicate its value and gain traction in this highly specialized sector–logistics.
Approach
Crafting a tailored strategy, growing digital channels, and launching a standout event series.
We developed a marketing strategy, focusing on LinkedIn growth, where we increased their following by 2,000 in just one year, supported by community engagement funnels. Our work included building and training the marketing team, optimizing workflows for the sales team, and boosting visibility through targeted SEO efforts within the last-mile logistics niche. As part of our community-building approach, we launched the “Last Mile Delivery Meetup” event series. We created the concept, trained the team to manage it, and positioned the event.
Impact
International visibility, thought leadership, and a successful event series.
The “Last Mile Delivery Meetup” turned out to be a major conversation opener, engaging key clients and partners. The event series was a significant success, helping Bettermile build industry connections and grow its presence. Repurposing the event recordings also had a positive impact on their content marketing, further strengthening their visibility and thought leadership.
Service
- Positioning
- Marketing Strategy
- Team Hiring & Training
- Sales Campaigns
- Workflow Optimization
- SEO & SEA
- LinkedIn growth
- Event Concept
- Live Streaming
- Web Development
Digital Flow
- Active Campaign
- doWow.tv
- MarketMuse
- ahrefs
- DaVinci Resolve
- Canva
- Figma
About Bettermile
Bettermile is a Berlin-based provider of last-mile delivery solutions, offering innovative technology to optimize route planning, real-time tracking, and operational efficiency. Their solutions help businesses streamline delivery processes and reduce costs in the critical last-mile phase.
